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    Creating the steps to make organizational sustainability work

    Sustainability is a hot topic. Companies throw around their carbon or recycling initiatives, and competing executives feel the need to follow suit. But aside from the external pressure, there are also bottom-line benefits. Becoming more efficient can save money. Creating a new product might make money; customers care about a company’s practices and will spend their money based on that.

    The work is in getting there, because becoming sustainable can seem simple: Establish a goal for five years down the road, and everything will fall into place — but it’s easy for things to get upended. “There is so much confusion and noise in this space,” says Jason Jay, senior lecturer and director of the Sustainability Initiative at MIT’s Sloan School of Management.

    His work is to help companies break through the confusion and figure out what they want to actually do, not merely what sounds good. It means doing research and listening to science. Mostly, it requires discipline, and because something new — be it a product, process or technology — is being asked for, it also takes ambition. “It’s a tricky dance,” he says, but one that can result in “doing well and doing good at the same time.”

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    It’s about taking steps

    Three steps, to be exact. The first, which is the crux, Jay says, is for a company to focus on a small set of issues that it can take the lead on. It sounds obvious, but it’s often missed. The problem is that companies will do either one of two things. They’ll take an outside-in approach in which they end up listening to too many stakeholders, “get pulled in a million different directions,” and try to solve all of society’s problems, which means solving none of them, he says.

    Or they’ll go inside-out and have one executive in charge of sustainability who will do some internal research and come up with an initiative. It might be a good idea, but it doesn’t take into account how it will affect the facilities, supply chains, and the people who work with them. And without that consideration, “It’s going to be very difficult to get the necessary traction inside the company,” Jay says.

    What’s needed is a combination of the two — outside perspectives coupled with insider knowledge — in order to find an initiative that resonates for that company. It starts with looking at what the company already does. That might show where it’s making a negative impact and, in turn, where it could make a positive one. It also involves the C-suite executives asking themselves, “What do we want this company to stand for?” and then, “What do I want my legacy to be?”

    Still, it can be hard to envision what change can look like or what actions might have an impact. Jay says this is where a simulation tool like En-ROADS, developed by MIT Sloan and Climate Interactive, can help explore scenarios.

    But it’s ultimately about making a commitment and allowing an iterative process to play out. A company then discovers its true focus might be something less flashy. Nike early on, for example, found that a huge source of greenhouse gas emissions was sulfur hexafluoride gas in the Nike Air bladder. When they re-engineered it, they ended up with inert nitrogen and a stronger material that was aesthetically cool and lightweight for the athlete. That didn’t come in one brainstorming meeting. It meant doing research and looking at what the science says is possible. It’s not quick, but it also shouldn’t be, if the goal is to take real, measurable action.

    “Cheap talk leads to cheap things,” Jay says. 

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    The next two

    Deciding what matters is key, but nothing materializes without establishing concrete goals. This is where a company “shows the world you’re serious.” But it’s a place where companies slip up. They either set weak goals, ones they know they can easily reach, so there’s no challenge, no accomplishment, “no stretch,” Jay says. Or they set goals that are too ambitious and/or aren’t backed by science. It could be, “We’re going to be net zero by 2050,” but how exactly is never answered.

    Jay says it’s about finding the sweet spot of having a reasonable amount of goals — like two to four — and then have those goals feel like a reach, yet possible. When that balance is right, it becomes a self-fulfilling prophecy. People stay motivated because they experience progress. But if it’s off, it won’t happen.

    “You need that optimal creative tension,” he says.

    And then there’s the third step. Companies need to find partners to make their sustainability programs succeed. It’s the one part that’s most overlooked because executives continually believe that they can do it alone. But they can’t, because big initiatives require help and expertise outside of a company’s realm.

    Maersk, the global shipping company, has a goal of replacing fossil fuel with green fuels for ocean freight, Jay says. It discovered that green ammonia could make that happen, and it was Yara, a fertilizer company, which best understood ammonia production. But it could also be a startup that’s working on a promising technology. Sometimes, as with moving to electric cars, what’s needed are political partners to enact policy and offer tax breaks and incentives. And it might be that the answer is collaborating with activists who have been pushing a company to change its ways.

    “There are strange bedfellows all around,” Jay says.

    Know how to tap the brake

    All the steps circle back to the essential point that becoming sustainable takes a committed investment of time, money, and patience. Starting small helps, especially in a corporate culture that tends to move slowly. Jay says there’s nothing wrong with going from zero projects to one, even if it’s a small one in a specific department. It allows people to become accustomed to the idea of change. It also lets the company establish a framework, analyze results, and build momentum, making it easier to ramp up.

    The patience part can be hard since there’s a rightful sense of urgency involved. Companies want to show that they’re doing something, and want to affect climate change sooner rather than later. But Jay likens it to building a skyscraper. The desire is to get it up fast, but if the foundation is shaky, everything will crumble.

    “What we’re trying to do is strengthen that foundation so it can reach the height we need,” he says. More

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    Responsive design meets responsibility for the planet’s future

    MIT senior Sylas Horowitz kneeled at the edge of a marsh, tinkering with a blue-and-black robot about the size and shape of a shoe box and studded with lights and mini propellers.

    The robot was a remotely operated vehicle (ROV) — an underwater drone slated to collect water samples from beneath a sheet of Arctic ice. But its pump wasn’t working, and its intake line was clogged with sand and seaweed.

    “Of course, something must always go wrong,” Horowitz, a mechanical engineering major with minors in energy studies and environment and sustainability, later blogged about the Falmouth, Massachusetts, field test. By making some adjustments, Horowitz was able to get the drone functioning on site.

    Through a 2020 collaboration between MIT’s Department of Mechanical Engineering and the Woods Hole Oceanographic Institute (WHOI), Horowitz had been assembling and retrofitting the high-performance ROV to measure the greenhouse gases emitted by thawing permafrost.

    The Arctic’s permafrost holds an estimated 1,700 billion metric tons of methane and carbon dioxide — roughly 50 times the amount of carbon tied to fossil fuel emissions in 2019, according to climate research from NASA’s Jet Propulsion Laboratory. WHOI scientists wanted to understand the role the Arctic plays as a greenhouse gas source or sink.

    Horowitz’s ROV would be deployed from a small boat in sub-freezing temperatures to measure carbon dioxide and methane in the water. Meanwhile, a flying drone would sample the air.

    An MIT Student Sustainability Coalition leader and one of the first members of the MIT Environmental Solutions Initiative’s Rapid Response Group, Horowitz has focused on challenges related to clean energy, climate justice, and sustainable development.

    In addition to the ROV, Horowitz has tackled engineering projects through D-Lab, where community partners from around the world work with MIT students on practical approaches to alleviating global poverty. Horowitz worked on fashioning waste bins out of heat-fused recycled plastic for underserved communities in Liberia. Their thesis project, also initiated through D-Lab, is designing and building user-friendly, space- and fuel-efficient firewood cook stoves to improve the lives of women in Santa Catarina Palopó in northern Guatemala.

    Through the Tata-MIT GridEdge Solar Research program, they helped develop flexible, lightweight solar panels to mount on the roofs of street vendors’ e-rickshaws in Bihar, India.

    The thread that runs through Horowitz’s projects is user-centered design that creates a more equitable society. “In the transition to sustainable energy, we want our technology to adapt to the society that we live in,” they say. “Something I’ve learned from the D-Lab projects and also from the ROV project is that when you’re an engineer, you need to understand the societal and political implications of your work, because all of that should get factored into the design.”

    Horowitz describes their personal mission as creating systems and technology that “serve the well-being and longevity of communities and the ecosystems we exist within.

    “I want to relate mechanical engineering to sustainability and environmental justice,” they say. “Engineers need to think about how technology fits into the greater societal context of people in the environment. We want our technology to adapt to the society we live in and for people to be able, based on their needs, to interface with the technology.”

    Imagination and inspiration

    In Dix Hills, New York, a Long Island suburb, Horowitz’s dad is in banking and their mom is a speech therapist. The family hiked together, but Horowitz doesn’t tie their love for the natural world to any one experience. “I like to play in the dirt,” they say. “I’ve always had a connection to nature. It was a kind of childlike wonder.”

    Seeing footage of the massive 2010 oil spill in the Gulf of Mexico caused by an explosion on the Deepwater Horizon oil rig — which occurred when Horowitz was around 10 — was a jarring introduction to how human activity can impact the health of the planet.

    Their first interest was art — painting and drawing portraits, album covers, and more recently, digital images such as a figure watering a houseplant at a window while lightning flashes outside; a neon pink jellyfish in a deep blue sea; and, for an MIT-wide Covid quarantine project, two figures watching the sun set over a Green Line subway platform.

    Art dovetailed into a fascination with architecture, then shifted to engineering. In high school, Horowitz and a friend were co-captains of an all-girls robotics team. “It was just really wonderful, having this community and being able to build stuff,” they say. Horowitz and another friend on the team learned they were accepted to MIT on Pi Day 2018.

    Art, architecture, engineering — “it’s all kind of the same,” Horowitz says. “I like the creative aspect of design, being able to create things out of imagination.”

    Sustaining political awareness

    At MIT, Horowitz connected with a like-minded community of makers. They also launched themself into taking action against environmental injustice.

    In 2022, through the Student Sustainability Coalition (SSC), they encouraged MIT students to get involved in advocating for the Cambridge Green New Deal, legislation aimed at reducing emissions from new large commercial buildings such as those owned by MIT and creating a green jobs training program.

    In February 2022, Horowitz took part in a sit-in in Building 3 as part of MIT Divest, a student-led initiative urging the MIT administration to divest its endowment of fossil fuel companies.

    “I want to see MIT students more locally involved in politics around sustainability, not just the technology side,” Horowitz says. “I think there’s a lot of power from students coming together. They could be really influential.”

    User-oriented design

    The Arctic underwater ROV Horowitz worked on had to be waterproof and withstand water temperatures as low as 5 degrees Fahrenheit. It was tethered to a computer by a 150-meter-long cable that had to spool and unspool without tangling. The pump and tubing that collected water samples had to work without kinking.

    “It was cool, throughout the project, to think, ‘OK, what kind of needs will these scientists have when they’re out in these really harsh conditions in the Arctic? How can I make a machine that will make their field work easier?’

    “I really like being able to design things directly with the users, working within their design constraints,” they say.

    Inevitably, snafus occurred, but in photos and videos taken the day of the Falmouth field tests, Horowitz is smiling. “Here’s a fun unexpected (or maybe quite expected) occurrence!” they reported later. “The plastic mount for the shaft collar [used in the motor’s power transmission] ripped itself apart!” Undaunted, Horowitz jury-rigged a replacement out of sheet metal.

    Horowitz replaced broken wires in the winch-like device that spooled the cable. They added a filter at the intake to prevent sand and plants from clogging the pump.

    With a few more tweaks, the ROV was ready to descend into frigid waters. Last summer, it was successfully deployed on a field run in the Canadian high Arctic. A few months later, Horowitz was slated to attend OCEANS 2022 Hampton Roads, their first professional conference, to present a poster on their contribution to the WHOI permafrost research.

    Ultimately, Horowitz hopes to pursue a career in renewable energy, sustainable design, or sustainable agriculture, or perhaps graduate studies in data science or econometrics to quantify environmental justice issues such as the disproportionate exposure to pollution among certain populations and the effect of systemic changes designed to tackle these issues.

    After completing their degree this month, Horowitz will spend six months with MIT International Science and Technology Initiatives (MISTI), which fosters partnerships with industry leaders and host organizations around the world.

    Horowitz is thinking of working with a renewable energy company in Denmark, one of the countries they toured during a summer 2019 field trip led by the MIT Energy Initiative’s Director of Education Antje Danielson. They were particularly struck by Samsø, the world’s first carbon-neutral island, run entirely on renewable energy. “It inspired me to see what’s out there when I was a sophomore,” Horowitz says. They’re ready to see where inspiration takes them next.

    This article appears in the Winter 2023 issue of Energy Futures, the magazine of the MIT Energy Initiative. More

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    Rescuing small plastics from the waste stream

    As plastic pollution continues to mount, with growing risks to ecosystems and wildlife, manufacturers are beginning to make ambitious commitments to keep new plastics out of the environment. A growing number have signed onto the U.S. Plastics Pact, which pledges to make 100 percent of plastic packaging reusable, recyclable, or compostable, and to see 50 percent of it effectively recycled or composted, by 2025.

    But for companies that make large numbers of small, disposable plastics, these pocket-sized objects are a major barrier to realizing their recycling goals.

    “Think about items like your toothbrush, your travel-size toothpaste tubes, your travel-size shampoo bottles,” says Alexis Hocken, a second-year PhD student in the MIT Department of Chemical Engineering. “They end up actually slipping through the cracks of current recycling infrastructure. So you might put them in your recycling bin at home, they might make it all the way to the sorting facility, but when it comes down to actually sorting them, they never make it into a recycled plastic bale at the very end of the line.”

    Now, a group of five consumer products companies is working with MIT to develop a sorting process that can keep their smallest plastic products inside the recycling chain. The companies — Colgate-Palmolive, Procter & Gamble, the Estée Lauder Companies, L’Oreal, and Haleon — all manufacture a large volume of “small format” plastics, or products less than two inches long in at least two dimensions. In a collaboration with Brad Olsen, the Alexander and I. Michael Kasser (1960) Professor of Chemical Engineering; Desiree Plata, an associate professor of civil and environmental engineering; the MIT Environmental Solutions Initiative; and the nonprofit The Sustainability Consortium, these companies are seeking a prototype sorting technology to bring to recycling facilities for large-scale testing and commercial development.

    Working in Olsen’s lab, Hocken is coming to grips with the complexity of the recycling systems involved. Material recovery facilities, or MRFs, are expected to handle products in any number of shapes, sizes, and materials, and sort them into a pure stream of glass, metal, paper, or plastic. Hocken’s first step in taking on the recycling project was to tour one of these MRFs in Portland, Maine, with Olsen and Plata.

    “We could literally see plastics just falling from the conveyor belts,” she says. “Leaving that tour, I thought, my gosh! There’s so much improvement that can be made. There’s so much impact that we can have on this industry.”

    From designing plastics to managing them

    Hocken always knew she wanted to work in engineering. Growing up in Scottsdale, Arizona, she was able to spend time in the workplace with her father, an electrical engineer who designs biomedical devices. “Seeing him working as an engineer, and how he’s solving these really important problems, definitely sparked my interest,” she says. “When it came time to begin my undergraduate degree, it was a really easy decision to choose engineering after seeing the day-to-day that my dad was doing in his career.”

    At Arizona State University, she settled on chemical engineering as a major and began working with polymers, coming up with combinations of additives for 3D plastics printing that could help fine-tune how the final products behaved. But even working with plastics every day, she rarely thought about the implications of her work for the environment.

    “And then in the spring of my final year at ASU, I took a class about polymers through the lens of sustainability, and that really opened my eyes,” Hocken remembers. The class was taught by Professor Timothy Long, director of the Biodesign Center for Sustainable Macromolecular Materials and Manufacturing and a well-known expert in the field of sustainable plastics. “That first session, where he laid out all of the really scary facts surrounding the plastics crisis, got me very motivated to look more into that field.”

    At MIT the next year, Hocken sought out Olsen as her advisor and made plastics sustainability her focus from the start.

    “Coming to MIT was my first time venturing outside of the state of Arizona for more than a three-month period,” she says. “It’s been really fun. I love living in Cambridge and the Boston area. I love my labmates. Everyone is so supportive, whether it’s to give me advice about some science that I’m trying to figure out, or just give me a pep talk if I’m feeling a little discouraged.”

    A challenge to recycle

    A lot of plastics research today is devoted to creating new materials — including biodegradable ones that are easier for natural ecosystems to absorb, and highly recyclable ones that hold their properties better after being melted down and recast.

    But Hocken also sees a huge need for better ways to handle the plastics we’re already making. “While biodegradable and sustainable polymers represent a very important route, and I think they should certainly be further pursued, we’re still a ways away from that being a reality universally across all plastic packaging,” she says. As long as large volumes of conventional plastic are coming out of factories, we’ll need innovative ways to stop it from piling onto the mountain of plastic pollution. In one of her projects, Hocken is trying to come up with new uses for recycled plastic that take advantage of its lost strength to produce a useful, flexible material similar to rubber.

    The small-format recycling project also falls in this category. The companies supporting the project have challenged the MIT team to work with their products exactly as currently manufactured — especially because their competitors use similar packaging materials that will also need to be covered by any solution the MIT team devises.

    The challenge is a large one. To kick the project off, the participating companies sent the MIT team a wide range of small-format products that need to make it through the sorting process. These include containers for lip balm, deodorant, pills, and shampoo, and disposable tools like toothbrushes and flossing picks. “A constraint, or problem I foresee, is just how variable the shapes are,” says Hocken. “A flossing pick versus a toothbrush are very different shapes.”

    Nor are they all made of the same kind of plastic. Many are made of polyethylene terephthalate (PET, type 1 in the recycling label system) or high-density polyethylene (HDPE, type 2), but nearly all of the seven recycling categories are represented among the sample products. The team’s solution will have to handle them all.

    Another obstacle is that the sorting process at a large MRF is already very complex and requires a heavy investment in equipment. The waste stream typically goes through a “glass breaker screen” that shatters glass and collects the shards; a series of rotating rubber stars to pull out two-dimensional objects, collecting paper and cardboard; a system of magnets and eddy currents to attract or repel different metals; and finally, a series of optical sorters that use infrared spectroscopy to identify the various types of plastics, then blow them down different chutes with jets of air. MRFs won’t be interested in adopting additional sorters unless they’re inexpensive and easy to fit into this elaborate stream.

    “We’re interested in creating something that could be retrofitted into current technology and current infrastructure,” Hocken says.

    Shared solutions

    “Recycling is a really good example of where pre-competitive collaboration is needed,” says Jennifer Park, collective action manager at The Sustainability Consortium (TSC), who has been working with corporate stakeholders on small format recyclability and helped convene the sponsors of this project and organize their contributions. “Companies manufacturing these products recognize that they cannot shift entire systems on their own. Consistency around what is and is not recyclable is the only way to avoid confusion and drive impact at scale.

    “Additionally, it is interesting that consumer packaged goods companies are sponsoring this research at MIT which is focused on MRF-level innovations. They’re investing in innovations that they hope will be adopted by the recycling industry to make progress on their own sustainability goals.”

    Hocken believes that, despite the challenges, it’s well worth pursuing a technology that can keep small-format plastics from slipping through MRFs’ fingers.

    “These are products that would be more recyclable if they were easier to sort,” she says. “The only thing that’s different is the size. So you can recycle both your large shampoo bottle and the small travel-size one at home, but the small one isn’t guaranteed to make it into a plastic bale at the end. If we can come up with a solution that specifically targets those while they’re still on the sorting line, they’re more likely to end up in those plastic bales at the end of the line, which can be sold to plastic reclaimers who can then use that material in new products.”

    “TSC is really excited about this project and our collaboration with MIT,” adds Park. “Our project stakeholders are very dedicated to finding a solution.”

    To learn more about this project, contact Christopher Noble, director of corporate engagement at the MIT Environmental Solutions Initiative. More

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    Sensing with purpose

    Fadel Adib never expected that science would get him into the White House, but in August 2015 the MIT graduate student found himself demonstrating his research to the president of the United States.

    Adib, fellow grad student Zachary Kabelac, and their advisor, Dina Katabi, showcased a wireless device that uses Wi-Fi signals to track an individual’s movements.

    As President Barack Obama looked on, Adib walked back and forth across the floor of the Oval Office, collapsed onto the carpet to demonstrate the device’s ability to monitor falls, and then sat still so Katabi could explain to the president how the device was measuring his breathing and heart rate.

    “Zach started laughing because he could see that my heart rate was 110 as I was demoing the device to the president. I was stressed about it, but it was so exciting. I had poured a lot of blood, sweat, and tears into that project,” Adib recalls.

    For Adib, the White House demo was an unexpected — and unforgettable — culmination of a research project he had launched four years earlier when he began his graduate training at MIT. Now, as a newly tenured associate professor in the Department of Electrical Engineering and Computer Science and the Media Lab, he keeps building off that work. Adib, the Doherty Chair of Ocean Utilization, seeks to develop wireless technology that can sense the physical world in ways that were not possible before.

    In his Signal Kinetics group, Adib and his students apply knowledge and creativity to global problems like climate change and access to health care. They are using wireless devices for contactless physiological sensing, such as measuring someone’s stress level using Wi-Fi signals. The team is also developing battery-free underwater cameras that could explore uncharted regions of the oceans, tracking pollution and the effects of climate change. And they are combining computer vision and radio frequency identification (RFID) technology to build robots that find hidden items, to streamline factory and warehouse operations and, ultimately, alleviate supply chain bottlenecks.

    While these areas may seem quite different, each time they launch a new project, the researchers uncover common threads that tie the disciplines together, Adib says.

    “When we operate in a new field, we get to learn. Every time you are at a new boundary, in a sense you are also like a kid, trying to understand these different languages, bring them together, and invent something,” he says.

    A science-minded child

    A love of learning has driven Adib since he was a young child growing up in Tripoli on the coast of Lebanon. He had been interested in math and science for as long as he could remember, and had boundless energy and insatiable curiosity as a child.

    “When my mother wanted me to slow down, she would give me a puzzle to solve,” he recalls.

    By the time Adib started college at the American University of Beirut, he knew he wanted to study computer engineering and had his sights set on MIT for graduate school.

    Seeking to kick-start his future studies, Adib reached out to several MIT faculty members to ask about summer internships. He received a response from the first person he contacted. Katabi, the Thuan and Nicole Pham Professor in the Department of Electrical Engineering and Computer Science (EECS), and a principal investigator in the Computer Science and Artificial Intelligence Laboratory (CSAIL) and the MIT Jameel Clinic, interviewed him and accepted him for a position. He immersed himself in the lab work and, as the end of summer approached, Katabi encouraged him to apply for grad school at MIT and join her lab.

    “To me, that was a shock because I felt this imposter syndrome. I thought I was moving like a turtle with my research, but I did not realize that with research itself, because you are at the boundary of human knowledge, you are expected to progress iteratively and slowly,” he says.

    As an MIT grad student, he began contributing to a number of projects. But his passion for invention pushed him to embark into unexplored territory. Adib had an idea: Could he use Wi-Fi to see through walls?

    “It was a crazy idea at the time, but my advisor let me work on it, even though it was not something the group had been working on at all before. We both thought it was an exciting idea,” he says.

    As Wi-Fi signals travel in space, a small part of the signal passes through walls — the same way light passes through windows — and is then reflected by whatever is on the other side. Adib wanted to use these signals to “see” what people on the other side of a wall were doing.

    Discovering new applications

    There were a lot of ups and downs (“I’d say many more downs than ups at the beginning”), but Adib made progress. First, he and his teammates were able to detect people on the other side of a wall, then they could determine their exact location. Almost by accident, he discovered that the device could be used to monitor someone’s breathing.

    “I remember we were nearing a deadline and my friend Zach and I were working on the device, using it to track people on the other side of the wall. I asked him to hold still, and then I started to see him appearing and disappearing over and over again. I thought, could this be his breathing?” Adib says.

    Eventually, they enabled their Wi-Fi device to monitor heart rate and other vital signs. The technology was spun out into a startup, which presented Adib with a conundrum once he finished his PhD — whether to join the startup or pursue a career in academia.

    He decided to become a professor because he wanted to dig deeper into the realm of invention. But after living through the winter of 2014-2015, when nearly 109 inches of snow fell on Boston (a record), Adib was ready for a change of scenery and a warmer climate. He applied to universities all over the United States, and while he had some tempting offers, Adib ultimately realized he didn’t want to leave MIT. He joined the MIT faculty as an assistant professor in 2016 and was named associate professor in 2020.

    “When I first came here as an intern, even though I was thousands of miles from Lebanon, I felt at home. And the reason for that was the people. This geekiness — this embrace of intellect — that is something I find to be beautiful about MIT,” he says.

    He’s thrilled to work with brilliant people who are also passionate about problem-solving. The members of his research group are diverse, and they each bring unique perspectives to the table, which Adib says is vital to encourage the intellectual back-and-forth that drives their work.

    Diving into a new project

    For Adib, research is exploration. Take his work on oceans, for instance. He wanted to make an impact on climate change, and after exploring the problem, he and his students decided to build a battery-free underwater camera.

    Adib learned that the ocean, which covers 70 percent of the planet, plays the single largest role in the Earth’s climate system. Yet more than 95 percent of it remains unexplored. That seemed like a problem the Signal Kinetics group could help solve, he says.

    But diving into this research area was no easy task. Adib studies Wi-Fi systems, but Wi-Fi does not work underwater. And it is difficult to recharge a battery once it is deployed in the ocean, making it hard to build an autonomous underwater robot that can do large-scale sensing.

    So, the team borrowed from other disciplines, building an underwater camera that uses acoustics to power its equipment and capture and transmit images.

    “We had to use piezoelectric materials, which come from materials science, to develop transducers, which come from oceanography, and then on top of that we had to marry these things with technology from RF known as backscatter,” he says. “The biggest challenge becomes getting these things to gel together. How do you decode these languages across fields?”

    It’s a challenge that continues to motivate Adib as he and his students tackle problems that are too big for one discipline.

    He’s excited by the possibility of using his undersea wireless imaging technology to explore distant planets. These same tools could also enhance aquaculture, which could help eradicate food insecurity, or support other emerging industries.

    To Adib, the possibilities seem endless.

    “With each project, we discover something new, and that opens up a whole new world to explore. The biggest driver of our work in the future will be what we think is impossible, but that we could make possible,” he says. More

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    Preparing to be prepared

    The Kobe earthquake of 1995 devastated one of Japan’s major cities, leaving over 6,000 people dead while destroying or making unusable hundreds of thousands of structures. It toppled elevated freeway segments, wrecked mass transit systems, and damaged the city’s port capacity.

    “It was a shock to a highly engineered, urban city to have undergone that much destruction,” says Miho Mazereeuw, an associate professor at MIT who specializes in disaster resilience.

    Even in a country like Japan, with advanced engineering, and policies in place to update safety codes, natural forces can overwhelm the built environment.

    “There’s nothing that’s ever guaranteed safe,” says Mazereeuw, an associate professor of architecture and urbanism in MIT’s Department of Architecture and director of the Urban Risk Lab. “We [think that] through technology and engineering we can solve things and fight nature. Whereas it’s really that we’re living with nature. We’re part of this natural ecosystem.”

    That’s why Mazereeuw’s work on disaster resilience focuses on plans, people, and policies, well as technology and design to prepare for the future. In the Urban Risk Lab, which Mazereeuw founded, several projects are based on the design of physical objects, spaces, and software platforms, but many others involve community-level efforts, so that local governments have workable procedures in case of emergency.

    “What we can do for ourselves and each other is have plans in place so that if something does happen, the level of chaos and fear can be reduced and we can all be there to help each other through,” Mazereeuw says. When it comes to disaster preparedness, she adds, “Definitely a lot of it is on the built environment side of things, but a lot of it is also social, making sure that in our communities, we know who would need help, and we have those kinds of relationships beforehand.”

    The Kobe earthquake was a highly influential event for Mazereeuw. She has researched the response to it and has a book coming out about natural disasters, policies, and design in Japan. Beyond that, the Kobe event helped reinforce her sense that when it comes to disaster preparedness, progress can be made many ways. For her research, teaching, and innovative work at the Urban Risk Lab, Mazereeuw was granted tenure at MIT last year.

    Two cultures grappling with nature

    Mazereeuw has one Dutch parent and one Japanese parent, and both cultures helped produce her interest in managing natural forces. On her Dutch side, many family friends were involved with local government and water management — practically an existential issue in a country that sits largely below sea level.

    Mazereeuw’s parents, however, were living in Japan in 1995. And while they happened to be away while the Kobe earthquake hit, her Japanese links helped spur her interest in studying the event and its aftermath.

    “I think that was a wake-up call for me, too, about how we need to plan and design cities to reduce the impact of chaos at the time of disasters,” Mazereeuw says.

    Mazereeuw earned her undergraduate degree from Wesleyan University, majoring in earth and environmental sciences and in studio art. After working in an architectural office in Tokyo, she decided to attend graduate school, receiving her dual masters from Harvard University’s Graduate School of Design, with a thesis about Kobe and disaster readiness. She then worked in architecture offices, including the Office of Metropolitan Architecture in Rotterdam, but returned to academia to work on climate change and disaster resilience.   

    Mazereeuw’s book, “Design Before Disaster,” explores this subject in depth, from urban planning to coastal-safety strategies to community-based design frameworks, and is forthcoming from the University of Virginia Press.

    Since joining the MIT faculty, Mazereeuw has also devoted significant time to the launch and growth of the Urban Risk Lab, an interdisciplinary group working on an array of disaster-preparedness efforts. One such project has seen lab members work with local officials from many places — including Massachusetts, California, Georgia, and Puerto Rico — to add to their own disaster-preparedness planning.

    A plan developed by local officials with community input, Mazereeuw suggests, will likely function better than one produced by, say, consultants from outside a community, as she has seen happen many times: “A report on a dusty shelf isn’t actionable,” she says. “This way it’s a decision-making process by the people involved.”

    In a project based on physical design, the Urban Risk Lab has also been working with the U.S. Federal Emergency Management Agency on an effort to produce temporary postdisaster housing for the OCONUS region (Alaska, Hawaii, and other U.S. overseas territories). The lab’s design, called SEED (Shelter for Emergency Expansion Design), features a house that is compact enough to be shipped anywhere and unfolds on-site, while being sturdy enough to withstand follow-up events such as hurricanes, and durable enough to be incorporated into longer-term housing designs.

    “We felt it had to be really, really good quality, so it would be a resource, rather than something temporary that disintegrates after five years,” Mazereeuw says. “It’s built to be a small safety shelter but also could be part of a permanent house.”

    A grand challenge, and a plethora of projects

    Mazereeuw is also a co-lead of one of the five multiyear projects selected in 2022 to move forward as part of MIT’s Climate Grand Challenges competition. Along with Kerry Emanuel and Paul O’Gorman, of MIT’s Department of Earth, Atmospheric and Planetary Sciences, Mazereeuw will help direct a project advancing climate modeling by quantifying the risk of extreme weather events for specific locations. The idea is to help vulnerable urban centers and other communities prepare for such events.

    The Urban Risk Lab has many other kinds of projects in its portfolio, following Mazereeuw’s own interest in conceptualizing disaster preparedness broadly. In collaboration with officials in Japan, and with support from Google, lab members worked on interactive, real-time flood-mapping software, in which residents can help officials know where local flooding has reached emergency levels. The researchers also created an AI module to prioritize the information.

    “Residents really have the most localized information, which you can’t get from a satellite,” Mazereeuw says. “They’re also the ones who learn about it first, so they have a lot of information that emergency managers can use for their response. The program is really meant to be a conduit between the efforts of emergency managers and residents, so that information flow can go in both directions.”

    Lab members in the past have also mapped the porosity of the MIT campus, another effort that used firsthand knowledge. Additionally, lab members are currently engaging with a university in Chile to design tsunami response strategies; developing a community mapping toolkit for resilience planning in Thailand and Vietnam; and working with Mass Audubon to design interactive furniture for children to learn about ecology.  

    “Everything is tied together with this interest in raising awareness and engaging people,” Mazereeuw says.

    That also describes Mazereeuw’s attitude about participation in the Urban Risk Lab, a highly cross-disciplinary place with members who have gravitated to it from around MIT.

    “Our lab is extremely interdisciplinary,” Mazereeuw says. “We have students coming in from all over, from different parts of campus. We have computer science and engineering students coming into the lab and staying to get their graduate degrees alongside many architecture and planning students.” The lab also has five full-time researchers — Aditya Barve, Larisa Ovalles, Mayank Ojha, Eakapob Huangthananpan, and Saeko Baird — who lead their own projects and research groups.

    What those lab members have in common is a willingness to think proactively about reducing disaster impacts. Being prepared for those events itself requires preparation.

    Even in the design world, Mazereeuw says, “People are reactive. Because something has happened, that’s when they go in to help. But I think we can have a larger impact by anticipating and designing for these issues beforehand.” More

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    Looking to the past to prepare for an uncertain future

    Aviva Intveld, an MIT senior majoring in Earth, atmospheric, and planetary sciences, is accustomed to city life. But despite hailing from metropolitan Los Angeles, she has always maintained a love for the outdoors.

    “Growing up in L.A., you just have a wealth of resources when it comes to beautiful environments,” she says, “but you’re also constantly living connected to the environment.” She developed a profound respect for the natural world and its effects on people, from the earthquakes that shook the ground to the wildfires that displaced inhabitants.

    “I liked the lifestyle that environmental science afforded,” Intveld recalls. “I liked the idea that you can make a career out of spending a huge amount of time in the field and exploring different parts of the world.”

    From the moment she arrived at MIT, Intveld threw herself into research on and off campus. During her first semester, she joined Terrascope, a program that encourages first-year students to tackle complex, real-world problems. Intveld and her cohort developed proposals to make recovery from major storms in Puerto Rico faster, more sustainable, and more equitable.

    Intveld also spent a semester studying drought stress in the lab of Assistant Professor David Des Marais, worked as a research assistant at a mineral sciences research lab back in L.A., and interned at the World Wildlife Fund. Most of her work focused on contemporary issues like food insecurity and climate change. “I was really interested in questions about today,” Intveld says.

    Her focus began to shift to the past when she interned as a research assistant at the Marine Geoarchaeology and Micropaleontology Lab at the University of Haifa. For weeks, she would spend eight hours a day hunched over a microscope, using a paintbrush to sort through grains of sand from the coastal town of Caesarea. She was looking for tiny spiral-shaped fossils of foraminifera, an organism that resides in seafloor sediments.

    These microfossils can reveal a lot about the environment in which they originated, including extreme weather events. By cataloging diverse species of foraminifera, Intveld was helping to settle a rather niche debate in the field of geoarchaeology: Did tsunamis destroy the harbor of Caesarea during the time of the ancient Romans?

    But in addition to figuring out if and when these natural disasters occurred, Intveld was interested in understanding how ancient communities prepared for and recovered from them. What methods did they use? Could those same methods be used today?

    Intveld’s research at the University of Haifa was part of the Onward Israel program, which offers young Jewish people the chance to participate in internships, academic study, and fellowships in Israel. Intveld describes the experience as a great opportunity to learn about the culture, history, and diversity of the Israeli community. The trip was also an excellent lesson in dealing with challenging situations.

    Intveld suffers from claustrophobia, but she overcame her fears to climb through the Bar Kokhba caves, and despite a cat allergy, she grew to adore the many stray cats that roam the streets of Haifa. “Sometimes you can’t let your physical limitations stop you from doing what you love,” she quips.

    Over the course of her research, Intveld has often found herself in difficult and even downright dangerous situations, all of which she looks back on with good humor. As part of an internship with the National Oceanic and Atmospheric Administration, she spent three months investigating groundwater in Homer, Alaska. While she was there, she learned to avoid poisonous plants out in the field, got lost bushwhacking, and was twice charged by a moose.

    These days, Intveld spends less time in the field and more time thinking about the ancient past. She works in the lab of Associate Professor David McGee, where her undergraduate thesis research focuses on reconstructing the paleoclimate and paleoecology of northeastern Mexico during the Early Holocene. To get an idea of what the Mexican climate looked like thousands of years ago, Intveld analyzes stable isotopes and trace elements in stalagmites taken from Mexican caves. By analyzing the isotopes of carbon and oxygen present in these stalagmites, which were formed over thousands of years from countless droplets of mineral-rich rainwater, Intveld can estimate the amount of rainfall and average temperature in a given time period.

    Intveld is primarily interested in how the area’s climate may have influenced human migration. “It’s very interesting to learn about the history of human motivation, what drives us to do what we do,” she explains. “What causes humans to move, and what causes us to stay?” So far, it seems the Mexican climate during the Early Holocene was quite inconsistent, with oscillating periods of wet and dry, but Intveld needs to conduct more research before drawing any definitive conclusions.

    Recent research has linked periods of drought in the geological record to periods of violence in the archaeological one, suggesting ancient humans often fought over access to water. “I think you can easily see the connections to stuff that we deal with today,” Intveld says, pointing out the parallels between paleolithic migration and today’s climate refugees. “We have to answer a lot of difficult questions, and one way that we can do so is by looking to see what earlier human communities did and what we can learn from them.”

    Intveld recognizes the impact of the past on our present and future in many other areas. She works as a tour guide for the List Visual Arts Center, where she educates people about public art on the MIT campus. “[Art] interested me as a way to experience history and learn about the story of different communities and people over time,” she says.

    Intveld is also unafraid to acknowledge the history of discrimination and exclusion in science. “Earth science has a big problem when it comes to inclusion and diversity,” she says. As a member of the EAPS Diversity, Equity and Inclusion Committee, she aims to make earth science more accessible.

    “Aviva has a clear drive to be at the front lines of geoscience research, connecting her work to the urgent environmental issues we’re all facing,” says McGee. “She also understands the critical need for our field to include more voices, more perspectives — ultimately making for better science.”

    After MIT, Intveld hopes to pursue an advanced degree in the field of sustainable mining. This past spring, she studied abroad at Imperial College London, where she took courses within the Royal School of Mines. As Intveld explains, mining is becoming crucial to sustainable energy. The rise of electric vehicles in places like California has increased the need for energy-critical elements like lithium and cobalt, but mining for these elements often does more harm than good. “The current mining complex is very environmentally destructive,” Intveld says.

    But Intveld hopes to take the same approach to mining she does with her other endeavors — acknowledging the destructive past to make way for a better future. More

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    Ian Hutchinson: A lifetime probing plasma, on Earth and in space

    Ordinary folks gazing at the night sky can readily spot Earth’s close neighbors and the light of distant stars. But when Ian Hutchinson scans the cosmos, he takes in a great deal more. There is, for instance, the constant rush of plasma — highly charged ionized gases — from the sun. As this plasma flows by solid bodies such as the moon, it interacts with them electromagnetically, sometimes generating a phenomenon called an electron hole — a perturbation in the gaseous solar tide that forms a solitary, long-lived wave. Hutchinson, a professor in the MIT Department of Nuclear Science and Engineering (NSE), knows they exist because he found a way to measure them.

    “When I look up at the moon with my sweetheart, my wife of 48 years, I imagine that streaming from its dark side are electron holes that my students and I predicted, and that we then discovered,” he says. “It’s quite sentimental to me.”

    Hutchinson’s studies of these wave phenomena, summed up in a paper, “Electron holes in phase space: What they are and why they matter,” recently earned the 2022 Ronald C. Davidson Award for Plasma Physics presented by the American Physical Society’s Division of Plasma Physics.

    Measuring perturbations in plasma

    Hutchinson’s exploration of electron holes was sparked by his work over many decades in fusion energy, another branch of plasma physics. He has made many contributions to the design, operation, and experimental investigation of tokamaks — a toroidal magnetic confinement device — intended to replicate and harness the fiery thermonuclear reactions in the plasma of stars for carbon-free energy on Earth. Hutchinson took a particular interest in how to measure the plasma, notably the flow at the edges of tokamaks.

    Heat generated from fusion reactions may escape magnetic confinement and build up along these edges, leading to potential temperature spikes that impact the performance of the confinement device. Hutchinson discovered how to interpret signals from small probes to measure and track plasma velocity at the tokamak’s edge.

    “My theoretical work also showed that these probes quite likely induce electron holes,” he says. But proving this contention required experiments at resolutions in time and space beyond what tokamaks allow. That’s when Hutchinson had an important insight.

    “I realized that the phenomena we were trying to investigate can actually be measured with exquisite accuracy by satellites that travel through plasma surrounding Earth and other solid bodies,” he says. Although plasmas in space are at a much larger scale than the plasmas generated in the laboratory, measurements of these gases by a satellite is analogous “to a situation where we fly a tiny micron-sized spacecraft through the wakes of probes at the edge of tokamaks,” says Hutchinson.

    Using satellite data provided by NASA, Hutchinson set about analyzing solar plasma as it whips by the moon. “We predicted instabilities and the generation of electron holes,” he recounts. “Our theory passed with flying colors: We saw lots of holes in the wake of the moon, and few elsewhere.”

    Developing tokamaks

    Hutchinson grew up in the English midlands and attended Cambridge University, where he became “intrigued by plasma physics in a course taught by an entertaining and effective teacher,” he says.

    Hutchinson headed for doctoral studies at Australian National University on fellowship. The experience afforded him his first opportunity for research on plasma confinement. “There I was at the ends of the Earth, and I was one of very few scientists worldwide with a tokamak almost to myself,” he says. “It was a device that had risen to the top of everyone’s agenda in fusion research as something we really needed to understand.”

    His dissertation, which examined instabilities in plasma, and his hands-on experience with the device, brought him to the attention of Ronald Parker SM ’63, PhD ’67, now emeritus professor of nuclear science and engineering and electrical engineering and computer science, who was building MIT’s Alcator tokamak program.

    In 1976, Hutchinson joined this group, spending three years as a research scientist. After an interval in Britain, he returned to MIT with a faculty position in NSE, and soon, a leadership role in developing the next phase of the Institute’s fusion experiment, the Alcator-C Mod tokamak.

    “This was a major development of the high-magnetic field approach to fusion,” says Hutchinson. Powerful magnets are essential for containing the superhot plasma; the MIT group developed an experiment with a magnetic field more than 150,000 times the strength of the Earth’s magnetic field. “We were in the business of determining whether tokamaks had sufficiently good confinement to function as fusion reactors,” he says.

    Hutchinson oversaw the nearly six-year construction of the device, which was funded by the U.S. Department of Energy. He then led its operation starting in 1993, creating a national facility for experiments that drew scientists and students from around the world. At the time, it was the largest research group on campus at MIT.

    In their studies, scientists employed novel heating and sustainment techniques using radio waves and microwaves. They also discovered new methods for performing diagnostics inside the tokamak. “Alcator C-Mod demonstrated excellent confinement in a more compact and cost-effective device,” says Hutchinson. “It was unique in the world.”

    Hutchinson is proud of Alcator C-Mod’s technological achievements, including its record for highest plasma pressure for a magnetic confinement device. But this large-scale project holds even greater significance for him. “Alcator C-Mod helped beat a new path in fusion research, and has become the basis for the SPARC tokamak now under construction,” he says.

    SPARC is a compact, high-magnetic field fusion energy device under development through a collaboration between MIT’s Plasma Science and Fusion Center and startup Commonwealth Fusions Systems. Its goal is to demonstrate net energy gain from fusion, prove the viability of fusion as a source of carbon-free energy, and tip the scales in the race against climate change. A number of SPARC’s leaders are students Hutchinson taught. “This is a source of considerable satisfaction,” he says. “Some of their down-to-Earth realism comes from me, and perhaps some of their aspirations have been molded by their work with me.” 

    A new phase

    After leading Alcator C-Mod for 15 years and generating hundreds of journal articles, Hutchinson served as NSE’s department head from 2003 to 2009. He wrote the standard textbook on measuring plasmas, and has more recently written “A Student’s Guide to Numerical Methods” (2015), which evolved from a course he taught to introduce graduate students to computational problem-solving in physics and engineering.

    After this, his 40th year on the MIT faculty, Hutchinson will be stepping back from teaching. “It’s important for new generations of students to be taught by people at the pinnacle of their mental and intellectual capacity, and when you reach my age, you’re aware of the fact that you’re slowing down,” he says.

    Hutchinson’s at no loss for ways to spend his time. As a devout Christian, he speaks and writes about the relationship between religion and science, trying to help skeptics on both sides find common ground. He sings in two choral groups, and is very busy grandparenting four grandsons. For a complete change of pace, Hutchinson goes fly fishing.

    But he still has plans to explore new frontiers in plasma physics. “I’m gratified to say I still do important research,” he says. “I’ve solved most of the problems in electron holes, and now I need to say something about ion holes!” More

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    Sustainable supply chains put the customer first

    When we consider the supply chain, we typically think of factories, ships, trucks, and warehouses. Yet, the customer side is equally important, especially in efforts to make our distribution networks more sustainable. Customers are an untapped resource in building sustainability, says Josué C. Velázquez Martínez, a research scientist at MIT Center for Transportation and Logistics. 

    Velázquez Martínez, who is director of MIT’s Sustainable Supply Chain Lab, investigates how customer-facing supply chains can be made more environmentally and socially sustainable. One way is a Green Button project that explores how to optimize e-commerce delivery schedules to reduce carbon emissions and persuade customers to use less carbon-intensive four- or five-day shipping options instead of one or two days. Velázquez Martínez has also launched the MIT Low Income Firms Transformation (LIFT) Lab that is researching ways to improve micro-retailer supply chains in the developing world to provide owners with the necessary tools for survival.  

    “The definition of sustainable supply chain keeps evolving because things that were sustainable 20 to 30 years ago are not as sustainable now,” says Velázquez Martínez. “Today, there are more companies that are capturing information to build strategies for environmental, economic, and social sustainability. They are investing in alternative energy and other solutions to make the supply chain more environmentally friendly and are tracking their suppliers and identifying key vulnerabilities. A big part of this is an attempt to create fairer conditions for people who work in supply chains or are dependent on them.”

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    The move toward sustainable supply chain is being driven as much by people as by companies, whether they are playing the role of selective consumer or voting citizens. The consumer aspect is often overlooked, says Velázquez Martínez. “Consumers are the ones who move the supply chain. We are looking at how companies can provide transparency to involve customers in their sustainability strategy.” 

    Proposed solutions for sustainability are not always as effective as promised. Some fashion rental schemes fall into this category, says Velázquez Martínez. “There are many new rental companies that are trying to get more use out of clothes to offset the emissions associated with production. We recently researched the environmental impact of monthly subscription models where consumers pay a fee to receive clothes for a month before returning them, as well as peer-to-peer sharing models.” 

    The researchers found that while rental services generally have a lower carbon footprint than retail sales, hidden emissions from logistics played a surprisingly large role. “First, you need to deliver the clothes and pick them up, and there are high return rates,” says Velázquez Martínez. “When you factor in dry cleaning and packaging emissions, the rental models in some cases have a worse carbon footprint than buying new clothes.” Peer-to-peer sharing could be better, he adds, but that depends on how far the consumers travel to meet-up points. 

    Typically, says Velázquez Martínez, garment types that are frequently used are not well suited to rental models. “But for specialty clothes such as wedding dresses or prom dresses, it is better to rent.” 

    Waiting a few days to save the planet 

    Even before the pandemic, online retailing gained a second wind due to low-cost same- and next-day delivery options. While e-commerce may have its drawbacks as a contributor to social isolation and reduced competition, it has proven itself to be far more eco-friendly than brick-and-mortar shopping, not to mention a lot more convenient. Yet rapid deliveries are cutting into online-shopping’s carbon-cutting advantage.

    In 2019, MIT’s Sustainable Supply Chain Lab launched a Green Bottle project to study the rapid delivery phenomenon. The project has been “testing whether consumers would be willing to delay their e-commerce deliveries to reduce the environmental impact of fast shipping,” says Velázquez Martínez. “Many companies such as Walmart and Target have followed Amazon’s 2019 strategy of moving from two-day to same-day delivery. Instead of sending a fully loaded truck to a neighborhood every few days, they now send multiple trucks to that neighborhood every day, and there are more days when trucks are targeting each neighborhood. All this increases carbon emissions and makes it hard for shippers to consolidate. ”  

    Working with Coppel, one of Mexico’s largest retailers, the Green Button project inspired a related Consolidation Ecommerce Project that built a large-scale mathematical model to provide a strategy for consolidation. The model determined what delivery time window each neighborhood demands and then calculated the best day to deliver to each neighborhood to meet the desired window while minimizing carbon emissions. 

    No matter what mixture of delivery times was used, the consolidation model helped retailers schedule deliveries more efficiently. Yet, the biggest cuts in emissions emerged when customers were willing to wait several days.

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    “When we ran a month-long simulation comparing our model for four-to-five-day delivery with Coppel’s existing model for one- or two-day delivery, we saw savings in fuel consumption of over 50 percent on certain routes” says Velázquez Martínez. “This is huge compared to other strategies for squeezing more efficiency from the last-mile supply chain, such as routing optimization, where savings are close to 5 percent. The optimal solution depends on factors such as the capacity for consolidation, the frequency of delivery, the store capacity, and the impact on inbound operations.” 

    The researchers next set out to determine if customers could be persuaded to wait longer for deliveries. Considering that the price differential is low or nonexistent, this was a considerable challenge. Yet, the same day habit is only a few years old, and some consumers have come to realize they don’t always need rapid deliveries. “Some consumers who order by rapid delivery find they are too busy to open the packages right away,” says Velázquez Martínez.  

    Trees beat kilograms of CO2

    The researchers set out to find if consumers would be willing to sacrifice a bit of convenience if they knew they were helping to reduce climate change. The Green Button project tested different public outreach strategies. For one test group, they reported the carbon impact of delivery times in kilograms of carbon dioxide (CO2). Another group received the information expressed in terms of the energy required to recycle a certain amount of garbage. A third group learned about emissions in terms of the number of trees required to trap the carbon. “Explaining the impact in terms of trees led to almost 90 percent willing to wait another day or two,” says Velázquez Martínez. “This is compared to less than 40 percent for the group that received the data in kilograms of CO2.” 

    Another surprise was that there was no difference in response based on income, gender, or age. “Most studies of green consumers suggest they are predominantly high income, female, highly educated, or younger,” says Velázquez Martínez. “However, our results show that the differences were the same between low and high income, women and men, and younger and older people. We have shown that disclosing emissions transparently and making the consumer a part of the strategy can be a new opportunity for more consumer-driven logistics sustainability.” 

    The researchers are now developing similar models for business-to-business (B2B) e-commerce. “We found that B2B supply chain emissions are often high because many shipping companies require strict delivery windows,” says Velázquez Martínez.  

    The B2B models drill down to examine the Corporate Value Chain (Scope 3) emissions of suppliers. “Although some shipping companies are now asking their suppliers to review emissions, it is a challenge to create a transparent supply chain,” says Velázquez Martínez.  “Technological innovations have made it easier, starting with RFID [radio frequency identification], and then real-time GPS mapping and blockchain. But these technologies need to be more accessible and affordable, and we need more companies willing to use them.” 

    Some companies have been hesitant to dig too deeply into their supply chain, fearing they might uncover a scandal that might risk their reputation, says Velázquez Martínez. Other organizations are forced to look at the issue when nongovernmental organizations research sustainability issues such as social injustice in sweat shops and conflict mineral mines. 

    One challenge to building a transparent supply chain is that “in many companies, the sustainability teams are separate from the rest of the company,” says Velázquez Martínez. “Even if the CEOs receive information on sustainability issues, it often doesn’t filter down because the information does not belong to the planners or managers. We are pushing companies to not only account for sustainability factors in supply chain network design but also examine daily operations that affect sustainability. This is a big topic now: How can we translate sustainability information into something that everybody can understand and use?” 

    LIFT Lab lifts micro-retailers  

    In 2016, Velázquez Martínez launched the MIT GeneSys project to gain insights into micro and small enterprises (MSEs) in developing countries. The project released a GeneSys mobile app, which was used by more than 500 students throughout Latin America to collect data on more than 800 microfirms. In 2022, he launched the LIFT Lab, which focuses more specifically on studying and improving the supply chain for MSEs.  

    Worldwide, some 90 percent of companies have fewer than 10 employees. In Latin America and the Caribbean, companies with fewer than 50 employees represent 99 percent of all companies and 47 percent of employment. 

    Although MSEs represent much of the world’s economy, they are poorly understood, notes Velázquez Martínez. “Those tiny businesses are driving a lot of the economy and serve as important customers for the large companies working in developing countries. They range from small businesses down to people trying to get some money to eat by selling cakes or tacos through their windows.”  

    The MIT LIFT Lab researchers investigated whether MSE supply chain issues could help shed light on why many Latin American countries have been limited to marginal increases in gross domestic product. “Large companies from the developed world that are operating in Latin America, such as Unilever, Walmart, and Coca-Cola, have huge growth there, in some cases higher than they have in the developed world,” says Velázquez Martínez. “Yet, the countries are not developing as fast as we would expect.” 

    The LIFT Lab data showed that while the multinationals are thriving in Latin America, the local MSEs are decreasing in productivity. The study also found the trend has worsened with Covid-19.  

    The LIFT Lab’s first big project, which is sponsored by Mexican beverage and retail company FEMSA, is studying supply chains in Mexico. The study spans 200,000 micro-retailers and 300,000 consumers. In a collaboration with Tecnológico de Monterrey, hundreds of students are helping with a field study.  

    “We are looking at supply chain management and business capabilities and identifying the challenges to adoption of technology and digitalization,” says Velázquez Martínez. “We want to find the best ways for micro-firms to work with suppliers and consumers by identifying the consumers who access this market, as well as the products and services that can best help the micro-firms drive growth.” 

    Based on the earlier research by GeneSys, Velázquez Martínez has developed some hypotheses for potential improvements for micro-retailer supply chain, starting with payment terms. “We found that the micro-firms often get the worst purchasing deals. Owners without credit cards and with limited cash often buy in smaller amounts at much higher prices than retailers like Walmart. The big suppliers are squeezing them.” 

    While large retailers usually get 60 to 120 days to pay, micro-retailers “either pay at the moment of the transaction or in advance,” says Velázquez Martínez. “In a study of 500 micro-retailers in five countries in Latin America, we found the average payment time was minus seven days payment in advance. These terms reduce cash availability and often lead to bankruptcy.” 

    LIFT Lab is working with suppliers to persuade them to offer a minimum payment time of two weeks. “We can show the suppliers that the change in terms will let them move more product and increase sales,” says Velázquez Martínez. “Meanwhile, the micro-retailers gain higher profits and become more stable, even if they may pay a bit more.” 

    LIFT Lab is also looking at ways that micro-retailers can leverage smartphones for digitalization and planning. “Some of these companies are keeping records on napkins,” says Velázquez Martínez. “By using a cellphone, they can charge orders to suppliers and communicate with consumers. We are testing different dashboards for mobile apps to help with planning and financial performance. We are also recommending services the stores can provide, such as paying electricity or water bills. The idea is to build more capabilities and knowledge and increase business competencies for the supply chain that are tailored for micro-retailers.” 

    From a financial perspective, micro-retailers are not always the most efficient way to move products. Yet they also play an important role in building social cohesion within neighborhoods. By offering more services, the corner bodega can bring people together in ways that are impossible with e-commerce and big-box stores.  

    Whether the consumers are micro-firms buying from suppliers or e-commerce customers waiting for packages, “transparency is key to building a sustainable supply chain,” says Velázquez Martínez. “To change consumer habits, consumers need to be better educated on the impacts of their behaviors. With consumer-facing logistics, ‘The last shall be first, and the first last.’” More