Nature Positive is an aspirational term that is increasingly being used by businesses, governments and NGOs, but there is a danger that its meaning is being diluted away from measurable overall net gain in biodiversity towards merely any action that benefits nature, argues E.J. Milner-Gulland.
The term is appealing because it suggests an optimistic, intuitive and clear summary of where society needs to get to, and it can be used equally by business, government and civil society to describe their aspirations to protect and recover nature. However, once terms start gaining traction, particularly relatively general terms like Nature Positive, there is a risk of slippage and loss of meaning. It is already starting to feel like any actions that increase biodiversity anywhere, and by any amount, can be called Nature Positive. This trend has to be resisted.
Source: Ecology - nature.com
